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Abundantia Entertainment bets on digital biz; says open to roping in an ally

Abundantia Entertainment, known for co-producing films such as Airlift and Toilet:Ek Prem Katha, could look at roping in a strategic investor in the next 2-3 years to fuel its growth plans.

The independent production house, which had earlier produced the 2018 web series Breathe, has recently roped in actor Akshay Kumar for another series tentatively titled The End.

The planned show is touted as Amazon Prime Video’s biggest Indian original series.

Replying to a query on future fund-raising plans, Vikram Malhotra, Founder and CEO, Abundantia Entertainment, said: “At the moment, we are funding our growth through internal accruals. But in the next 2-3 years, we will explore the possibility of getting key partners to give further impetus to our growth. We could seek a partner who can support us at a strategic level to gain a bigger global exposure over the next 12-18 months.”

The company already has an ambitious content pipeline, both in films and in the digital space.

Besides the second season of Breathe, other projects in various stages of production include the official remake of Hollywood film Begin Again, a biopic on badminton player Pullela Gopichand, and a remake of Malayalam film Angamali Diaries.

Engaging global audiences

“We are well-positioned to tell Indian stories in a universally-accepted manner. By the end of 2022, we believe our digital business will be on the same scale as our motion pictures business. In line with this strategy, we are investing our time and energy in building our digital business to compete with the best content globally,” he added.

The company believes with the emergence of the digital space, Indian content has the potential to attract global audiences. For instance, nearly 40 per cent of the viewership for its series Breathe, came from international markets.

In January, the company decided to launch two new verticals called Psyche and Filters.

While Psyche will focus on creating content in the horror and paranormal genre, Filters will concentrate on the young adult audience segment.

“ One of our founding principles is to listen to our consumers and focus on progressive and innovative storytelling. With the emergence of personalised content consumption trends, the strategy behind the launch of these two new verticals is to focus on specific audience segments and content genre,” Malhotra added.

Source: The Hindu