Amazon Fire TV Stick, Google Chromecast or the default smart TV platform have changed the way people watch movies, TV series or even Live football matches. They are more flexible and have given users full control over the content allowing them to play them anytime they want.
Aware of this changing viewer behaviour, DTH service provider Tata Sky is making its content available online through its own subscription based service called Binge on the Amazon Fire TV Stick. Priced at ₹249 per month, Binge is going to be free for the first month and includes three months of free access to Amazon Prime Video. Its main draw is the premium content from OTT apps like Hotstar, Hungama, Eros Now, Tata Sky’s online video library in addition to last 7 days of content from Tata Sky’s DTH channels.
Once users have logged into the Amazon account on the Tata Sky edition of Fire TV Stick, they can see the Binge app with the other streaming apps on the home screen. Currently Binge is available only to limited Tata Sky users on a test basis.
Binge has its own screen where all the content is laid out under different categories and interest. Users can go to specific apps like Hungama, Hotstat and SunNxt too, if they want to go to them directly. The TV content has been laid out neatly in a table with the days at the top, telecast time on left for the convenience of users. However, scrolling through this section wasn’t a smooth sail and felt a little sluggish. Also, all episodes showing in the last 7 days section are not playable.
Though Fire TV Stick has a new 4K variant, Binge is only available with the HD variant that can stream content in up to 1,080p resolution. Users can control content on Binge with the Fire TV Stick remote, however, the voice search access that allows users to find anything on Fire TV by just saying it loud doesn’t work on it yet.
Binge has some good points like the access to last 7 days of TV content. It also offers free access to some popular platform like Hotstar and Hungama. The monthly subscription of ₹249 can save users a few bucks as Hotstar’s monthly subscription costs ₹199 while Hungama and Eros Now cost ₹99 each. The only caveat with Binge is that users will have to buy the Tata Sky Edition of Fire TV Stick, which costs ₹3,999. This makes it inaccessible for someone who already owns a Fire TV Stick.