BENGALURU: Amazon India said it will start local manufacturing of its devices here, reducing its dependence on China. This would give a leg up to the government’s Make-in-India push. The e-commerce major will work with Foxconn’s subsidiary Cloud Network Technology in Chennai to make its Fire TV Stick (which helps streaming on smart TVs).
The Chennai facility is expected to be operational later this year. Amazon was largely sourcing its Fire TV Stick from China and Taiwan for the India market. Amazon India, in a blog post, said the company is looking to make lakhs of devices in India every year and will consider scaling up manufacturing capacity based on domestic demand.
The Indian government recently introduced production-linked incentives (PLIs) for various electronic products. “This further reiterates our commitment to ‘Make in India’, contributing directly to the local economy, creating jobs & boosting Indian innovation,” Amazon India head Amit Agarwal tweeted on Tuesday.
Delighted to announce our first device manufacturing line in India. This further reiterates our commitment to ‘Ma… https://t.co/lmbLDp0VB1— Amit Agarwal (@AmitAgarwal) 1613461627000
IT minister Ravi Shankar Prasad, who attended a virtual meeting with Agarwal and other Amazon India leaders, also tweeted, saying, “Under the leadership of PM @narendramodi, electronics manufacturing in India has recently attracted some of the biggest investments from global giants. Happy to share @amazonIN is the latest to join this success story of India.”
Under the leadership of PM @narendramodi, electronics manufacturing in India has recently attracted some of the big… https://t.co/Ra1tRmJfCB— Ravi Shankar Prasad (@rsprasad) 1613462065000
In a series of tweets, Prasad also urged Amazon to help take products made by local artisans and ayurvedic products global through its e-commerce platform. Last month, Amazon India announced setting up an accelerator programme that aims to build and boost exports of locally made consumer brands globally.
This is part of its additional $1-billion investment for India to digitise 10 million small and medium businesses, and enable $10 billion in cumulative exports from India. Amazon CEO Jeff Bezos had announced the company wants to create a total of 1 million jobs by 2025.