PUNE: Amdocs, which specialises in providing software and solutions to the communications and media industry, is exploring tieups with content providers in India, in line with its global media strategy.
Globally, Amdocs has been entering into partnerships with content producers like Disney and Fox to help them distribute their content through various platforms.
Amdocs chief marketing officer Gary Miles, who was in India recently, told ET, “We would love to work with Bollywood and distribute that all over the world.”
However, these talks are still in the early stages and the company declined to divulge any information on potential partnerships. Globally, it has tied up with almost 650 content firms.
Traditionally, Amdocs has been focused on the communications industry, working with close to 250 communications service providers globally.
“A lot of these communications service providers are moving beyond core communications and trying to get into providing media on the handset and also into advertising. So, we’re also getting into the media space where we negotiate content and distribution rights and distribute it through packages for carriers,” said Miles.
Miles was in Pune recently for the company’s annual hackathon which had 250 teams participating across geographies, with 160 teams competing from India.
India is an important part of the company’s business with almost 10,000 employees and is home to 40% of its engineering team.
“A lot of global 24×7 monitoring is done from here, as well as development, customisation and future roadmap in artificial intelligence and data intelligence.”
As the core nature of the communications business changes, companies like Amdocs need to reinvent themselves to stay relevant, said Miles. The entry into the media space, helped by the acquisition of Vubiquity earlier this year, is part of that reinvention process.
Vubiquity, a premium digital content services and technology solutions firm, allows the company to offer premium content capabilities, including licensing, processing and delivery.
Source: Economic Times