Nearly, 85 per cent of Indian consumers buy TVs with screen size between 32-43 inches, with the 26-inch range losing its market, according to a report by the Consumer Electronics and Appliances Manufacturers Association (CEAMA), an pan-India industry body.
“If we compare the contribution of various television categories with the overall industry, the past three years have seen migration of customers to larger screens, in metros and small towns,” said Rajeev Bhutani, Vice-President, Consumer Electronics Business at Samsung India.
Manish Sharma, president at CEAMA said the television segment is experiencing “a double-digit growth over the past few years, unlike other countries where the growth is stagnant or in single digits”.
Factors such as the continuous increase in internet penetration and OTT content providers, coupled with policy changes in the panel space, which has brought down TV prices, has helped increase demand, he said.
According to Avneet Singh Marwah, CEO at SPPL, Exclusive Brand Licensee of Thomson in India, TVs below 32-inches were the highest selling TV models in India three years ago. “Currently, the average TV size for rural areas is 32-inches and 40-inches in the urban area,” he said. Brands such as Samsung, Panasonic and Thomson TV have also reaffirmed this preference based on trends.
Bhutani said the market research company GFK, found that for Samsung TVs, the quantity contribution for below 32-inches fell from 44 per cent (2016) to d to 29 per cent (2018 till August). Meanwhile, the contribution of 32-inches and above has increased from 56 per cent (2016) to 71 per cent (2018 till August).
As for 48-inches and above, market contribution increased by 55 per cent.
Source: The Hindu