MUMBAI: West Indian cricketer Dwayne Bravo, popularly known as DJ Bravo, is the latest sportsman to launch his apparel brand in India, a market which has so far seen only a few Bollywood celebrities and a handful of athletes making a dent.
Bravo, who enjoys a fan following in India too, is looking at monetising on his popularity here with the launch of his official merchandise under the brand ‘DJ Bravo 47’.
“I have my biggest fan base in India. There are more people here who love me and I wanted to share something which is very close to my heart too,” Bravo told ET.
The brand is co-owned by Bravo and Singapore-based celebrity apparel company 3 Big Dogs. Cornerstone Sports, which manages Bravo in India, is assisting in the marketing and distribution of the brand in India.
Initially, T-shirts for men, women and kids are being launched in the market in the price range of Rs 1,900-2,200. In six months’ time, the brand will be getting into track suits, hats and accessories too, said Luke Keech, MD, 3 Big Dogs.
“We are in talks with some large ecommerce platforms and a few organised retail players for selling products. Currently, the products are available online,” Keech said.
Source: Economic Times