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DDB Mudra Group names Preetham Venkky as president 22feet Tribal Worldwide

MUMBAI: DDB Mudra Group has appointed Preetham Venkky as the president of 22feet Tribal Worldwide. He will also serve as chief digital officer for the DDB Mudra Group.

Prior to DDB Mudra, Venkky was serving as director partner at KRDS in Singapore.

“Venkky will play a critical role in effectively bringing insight, creativity and brand building together with digital marketing and experience design,” said Aditya R Kanthy, MD and CEO, DDB Mudra Group.

Venkky comes with over 20 years of experience in digitally advanced markets in Asia including Hong Kong and China. At KRDS he built one of Singapore’s largest independent digital agencies from the ground up. KRDS worked on brands such as Singapore Airlines, DBS, OCBC, AIA, Prudential, Capitaland, Singapore Tourism Board, P&G, J&J, HP and Facebook.

In his new role, Venkky’s mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities.

The group has recently hired Debashish Ghosh as national creative director of 22feet Tribal Worldwide, from Hotstar, where he was the Head of XR Studio – exploring the future of storytelling & entertainment by merging content and emerging technologies like AR, VR and AI.

“It’s an honour to have the opportunity to work with a company I have admired and watched closely throughout my career,” said Venkky. “22feet Tribal has incredible potential given its diverse, talented people, an enviable roster of brands, a highly capable in-house technology team combined with DDB Mudra’s strategic prowess. I am looking forward to leading this dynamic team as we help create the company’s future.”

Source: Economic Times