NEW DELHI :
Indulgent Indians ordered everything from pineapple topped pizza to falooda ice cream this year on food ordering app Swiggy that released its food ordering trends for 2019 on December 23.
But they remained loyal to their most favored dish: Biryani that remained the most ordered dish for a third year in a row on the online ordering platform.
Swiggy combed through millions of orders it received pan-India between January to November 2019 to release its 4th StatEATistics report on India’s food ordering habits. The food delivery app that competes with rival Zomato is present in over 530 cities. It hosts over 1,60,000 restaurant on its platform.
Comfort food, biryani and gulab jamuns stood out as the most popular dishes ordered by Indians across the country.
Not surprisingly, chicken biryani, followed by masala dosa, paneer butter masala, chicken fried rice, mutton Biryani, chicken dum biryani,veg fried rice, veg biryani, tandoori chicken and dal makhani were the most common choices for meals on Swiggy through any day.
Sweet toothed Indians orders a record number of gulab jamuns in the year, a massive 17,69,399 orders were received for delicacy; followed by 2,00,301 orders for halwa. Over 3 lakh cakes were ordered during the year, with black forest being the most preferred.
Interestingly, falooda is the newest entry to the top the list of most ordered desserts on Swiggy with a massive 11,94,732 orders seen this year. Mumbai ordered an ice-cream filled falooda over 6000 times.
When it comes to main course nothing can replace a boneless chicken biryani, Swiggy’s order trends show.
Biryani continued to be the most favored dish among those who used the app for a third year in a row confirming the popularity of the rice dish often cooked with variety of meat and vegetables.
In fact, Indians ordered a lot of Biryani throughout the year averaging to 95 biryani orders per minute or 1.6 per second.
Boneless chicken biryani, followed by chicken dum biryani, mutton biryani, egg biryani, veg biryani and paneer biryani were the most ordered version of the rice dish on Swiggy.
However, the more basic khichdi saw unusual interest among diners with a 128% jump in orders between January to November.
“A considerable increase was noticed during the festive month of Navaratri,” Swiggy said.
This trend was also seen in more demand for simple, home-cooked meals that were ordered through the year.
“A variety of thalis like methi malai paneer, dhaba dal with rice and chapatis thali, mini dosa, idli, vada and sambar thali have found a special place on consumers’ meal tables,” Swiggy noted in its annual analysis which is reflective of what consumers in India are ordering inside their homes and offices.
Healthy and clean eating as trends are becoming more visible, with customers ordering Keto dishes on the app.
Swiggy noticed a 306% increase in Keto specific dishes ordered in 2019. These include Keto brownies, Keto friendly Tuscan Chicken and Healthy Red Rice Poha, Swiggy said. More restaurants are now also offering such meals, the data showed.
Interestingly, small town India’s appetite for ordering food online continued to hold strong through the year. Cities, especially in south India took to online ordering in a big way.
“Smaller cities that lapped up food delivery this year included cities like Guntur, Warangal, Madurai and Vizag, with an average of over 1000 orders per day within the first week of launch itself. In fact, Guntur in Andhra Pradesh received more than 2,500 on the day of its launch, Swiggy said.
Source: Livemint
