Gearing up for elections: Mark Zuckerberg says Facebook designed to work across languages

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NEW DELHI: Facebook has systems which are designed to work across different languages in countries such as India that have important upcoming elections, said its founder CEO Mark Zuckerberg in response to a question on his note titled “Preparing for Elections” posted earlier this week. “In the coming months there are major elections in Brazil and the US, and then a series of important elections in India.

All of the countries I just mentioned have different languages and our systems are designed to work across them,” he said. Facebook has been on the radar for the misuse of its platform during the last presidential elections in the US. The company has since then pressed into action on multiple fronts in order to contain misinformation and election tampering across the world. Zuckerberg added that in the last year, Facebook has rolled out new tools leading up to elections in France, Germany, Italy and Mexico among others. “There are countries where we need more local language support in general – but that goes beyond election issues.”

Meanwhile, it also announced that Facebook is expanding fact-checking for photos and videos – beyond just articles – to all of its 27 partners in 17 countries even as it regularly on-boarding new fact-checking partners. In the note published on September 13, he said that his focus in 2018 has been addressing the most important issues facing Facebook — including defending against election interference, better protecting its community from abuse, and making sure people have more control of their information. “We’ve identified and removed fake accounts ahead of elections in France, Germany, Alabama, Mexico, and Brazil.

We’ve found and taken down foreign influence campaigns from Russia and Iran attempting to interfere in the US, the UK, Middle East, and elsewhere – as well as groups in Mexico and Brazil that have been active in their own country. We’ve attacked the economic incentives to spread misinformation. We’ve worked more closely with governments – including in Germany, the US and Mexico – to improve security during elections.

And we’ve set a new standard for transparency in the advertising industry — so advertisers are accountable for the ads they run,” he said. Zuckerberg added that while the company has made steady progress, it faces sophisticated, well-funded adversaries who will keep evolving. “We need to constantly improve and stay one step ahead. This will take continued, heavy investment in security on our part, as well as close cooperation with governments, the tech industry, and security experts since no one institution can solve this on their own.”

Source: Economic Times