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Google to log into job search market in India with Kormo

Google will venture into India’s entry-level job search market with Kormo. It has been undertaking pilots in the country since early this year through its next billion users (NBU) unit, said people familiar with the matter. These involved ground research on how entry-level hires were made in various sectors.

The app will be launched on Friday at the annual Google for India event in New Delhi, said the people cited above.

Kormo helps users look for jobs rarely posted online and for which there is no structured, searchable repository. It was initially developed by Area 120 Labs, the company’s in-house incubator and “workshop for experimental projects.” It is now part of Google’s NBU unit.

The app debuted in its home market of Bangladesh, specifically Dhaka, in September last year, before it was launched in other key NBU markets. The Indonesia debut took place earlier this year. Kormo means work in Bengali. In Bangladesh and Indonesia, Kormo focuses on three sectors including retail, hospitality and logistics, according to its website. However, it is worth noting that Google is an investor in Bengaluru-based personal concierge services company Dunzo, which also functions in the logistics space.

“Since we launched Kormo in Bangladesh in 2018 and in Indonesia this year, we’ve connected over 50,000 job seekers to jobs from hundreds of employers who use Kormo for their hiring needs, specifically entrylevel jobs,” Bickey Russell, project lead, Next Billion Users, said in an email. “Because finding employment is a real need across different markets, we’re looking to bring the same service to countries like India.”

Source: Economic Times