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Grey Group India promotes Ketan Desai as COO

NEW DELHI :
Grey Group India has promoted Ketan Desai as the group’s chief operating officer (COO), the advertising firm said on Tuesday. Desai is currently the president of the group’s north and west businesses.

Desai will lead the development of the group’s integrated network offering to market and focus on developing Grey’s future-facing agency offering.

“I strongly believe that data-driven digital solutions powered by creativity, in a unified structure, is the way forward. Ketan is a seasoned and trusted leader who consistently delivers results and is uniquely qualified to drive our strategic vision focused on growth and creativity by aligning our creative, data and best-in-class digital offering,” said Nirvik Singh, global COO and chairman & chief executive officer, Grey Group Asia Middle East and Africa (AMEA).

Desai has been an integral part of Grey for over 20 years and has worked in Grey Kolkata, Delhi, Mumbai, Dhaka and Colombo. In addition, he has experience across a broad spectrum of local and multinational clients, including Proctor & Gamble, Marico, Audi, Revlon and ITC Ltd, among others.

“…looking forward to creating an agency structure that’s future-ready. My focus will be to create an environment that drives and values ‘famously effective’ work for our clients,” said Desai.

Recently, Grey Group announced internal promotions, including appointment of Anusha Shetty as the chairperson and CEO. Sandipan Bhattacharya took over as the managing director of Grey Group India.

Source: Livemint