Bengaluru: Personal computer maker HP is betting on premium laptops to drive sales in the Indian market as the company sees a surge in demand for devices with efficient features and better design.
The company, which on Wednesday launched its premium Spectre range that comprises HP Spectre Folio and HP Spectre x360 in India, said it is seeing faster growth in the premium and gaming devices than the traditional laptop segment.
“I think the premium segment purely as a percentage will grow faster. The traditional personal computer segment or mainstream is a very big part of the market: That will also grow, but at a slow pace,” said Sumeer Chandra, managing director, HP India.
He believes higher disposable income is also pushing many people to invest in high-end laptops. HP Spectre Folio is priced around Rs 1.9 lakh in India.
HP is the top PC seller in India, with a 30.7% market share. Dell, Lenovo and Acer, respectively, are second, third and fourth on the market share leader-board, IDC’s third quarter (2018) data showed.
HP said there is growing demand for personal computing devices that enable new experiences and are built for users who spend a significant amount of time using their laptops outside home.
HP would sell the Spectre range of products through 200 branded stores across the country. At a time when the overall PC shipment is expected to decline, research firm Gartner said in a report last year that business demand is migrating to high-end PCs such as ultra-mobile premium devices that generate higher value. Chandra pointed out that the company would add more features of the premium devices into the traditional PCs to offer a better user experience.
Source: Economic Times