NEW DELHI: Maruti Suzuki Alto has achieved the milestone of 40 lakh cumulative sales, India’s largest carmakers said on Thursday.
Alto is the preferred choice of Indian car buyers with 76% of Alto customers choosing it as their first car. Crowned as India’s best-selling car, Alto could not have achieved this milestone without the unparalleled faith and support from all its valuable customers, MSIL said in a statement.
The entry-level popular hatchback debuted in 2000 and continues to hold its ground as a best-seller across different geographies.
Alto has continued to strengthen its legacy with timely upgrades and new technology offerings. Providing mobility to over 40 lakh Indian families, brand Alto has sustained its position as the undisputed leader in the Indian car market for 16 consecutive years, the statement added.
Shashank Srivastava, executive director (Marketing & Sales), Maruti Suzuki India Limited, said, “Alto has been ranked as the No.1 selling car in India for 16th year in a row and we are immensely proud to announce another remarkable milestone of 40 lakh cumulative sales. This has become a sales record never achieved by any other Indian car.”
He added “Over the years, brand Alto has established a strong emotional connect with our customers and has become a strong symbol of Pride. We would like to dedicate this achievement to all our proud and happy Alto family members who have trusted and supported us in this journey to become India’s Favourite Car.”
The strong customer base of Alto is a testament of customers appreciating the timely upgrades and refreshment in the brand. Alto is India’s first entry level car to become BS6 compliant coupled with the latest crash and pedestrian safety regulation, Maruti Suzuki noted.
The base variant of Alto starts at Rs 2.95 lakh (ex-showroom) and goes till Rs 4.36 lakh (ex-showroom). It offers a fuel efficiency of 22.05 km/l for Petrol and 31.56 km/kg for CNG.