NEW DELHI: Maruti Suzuki on Thursday announced the launch of its vehicle lease subscription service called Maruti Suzuki Subscribe.
The carmaker’s latest pilot project will be limited to Bengaluru and Gurugram for the time being.
Under the Maruti Suzuki Subscribe scheme, you can opt for any of the car from the subscription car portfolio for flexible tenures of 24, 36 and 48 months on an all-inclusive fixed monthly charge. This payment includes the usage of the vehicle, maintenance and insurances.
Initially, Maruti Suzuki will be offering Swift, Dzire, Baleno, Brezza, Ciaz, XL6 and Ertiga in the subscription portfolio. All the cars offered will be brand-new.
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Maruti Suzuki aims to bring hopes for the customers at a time when the auto industry has been affected by the economic crisis due to the pandemic. Reports suggested that the carmaker had this plan being put together since a year back.
Maruti Suzuki India has partnered with the Japanese Orix Auto Infrastructure Services to put together this pilot project.
Maruti Suzuki’s main rival Hyundai Motor had brought in similar subscription model in partnership with self-drive car-sharing firm Revv.
SAIC-backed MG Motor India also offers its subscription services through a strategic tie-up with Myles, the car sharing and car subscription company from Carzonrent. In May this year, German car maker Volkswagen had also launched its car-leasing schemes allowing customers to lease all BS6-compliant cars in its portfolio with a minimum lock-in period ranging from 2-4 years.
Automobile industry players are looking at new ways of pushing sales and making vehicles accessible to customers in the wake of the Covid-19 pandemic which has added a further blow to the sector that was reeling through a prolonged slump from last year.
Maruti Suzuki India on Wednesday reported a 54 per cent decline in total sales at 57,428 units in June. For the first quarter ended June 30, 2020, the company said its total sales stood at 76,599 units as compared with 4,02,594 units in same period of 2019-20, a dip of 81 per cent.