In an unusual show of support to their embattled bosses, Mindtree employees began tweeting about the ‘unique culture’ of the Bangalore-based IT company using the hashtag #MindtreeMatters.
Several tweets came from accounts that were previously dormant for years, or had been set up only in March. It came after co-founder Subroto Bagchi tweeted on Sunday that he was leaving his role in the Odisha government to protect his company from a hostile takeover. “Mindtree Minds have started voicing their views on why Mindtree needs to be independent. Check out the #MindtreeMatters hashtag,” tweeted Raman Suprajarama, global head of marketing, Mindtree.
Javier Cazares, Driving Digital Business Transformation – Retail, CPG & Manufacturing at Mindtree, tweeted “Because nobody can buy values and family #MindtreeMatters #BREAKING” The twitter outpouring comes ahead of L&T’s announcement that it is launching a takeover attempt by buying the shares of Mindtree’s strategic investor VG Siddhartha, of the Cafe Coffee Day Group. “If someone thinks that they can ‘buy’ this family where I belong to. It can be just related to a ‘dowry marriage’ in Indian culture. You can spend lot of money to get into this family.
But you will never get the love from us or from anyone around us! #mindtreematters,” Nithin S Kumar tweeted. Kumar has worked at the company for about four years. He had previously tweeted in January 2015, his twitter timeline shows.
Mindtree founders have said that a hostile takeover makes little sense in an industry where employee relationships are paramount. It was not clear whether Mindtree had asked employees to tweet. On Sunday, cofounder Bagchi announced his return to Mindtree by saying, “Mindtree has not been designed as an “asset to be bought & sold. It is a national resource.
It has a unique culture that humanizes the idea of business. It sets the standards of corporate governance. I need to be there in its time of difficulty. Hence the hard decision to return.” The company had not responded to an email seeking comment at the time of going to press.
An anonymous twitter user, through an account created this month, also began using the hashtag to tweet criticisms of the company. “Is it good corporate governance for directors of a listed company to openly canvas against something that is good for the shareholders,” the user tweeted.
“I’m assuming the internal teams (HR) are perhaps asking employees to tweet,” said Karthik Srinivasan, a communications consultant and former national lead, social, at Ogilvy. “I’m not sure what the court of public opinion can do in this case. It’s between two organizations and it seems unfair that the employees are asked to pick a side, if at all this is being instigated by Mindtree.”
Source: Economic Times