MUMBAI: Mobile solutions provider Comviva has entered into a partnership with Inlogic Games, a games development and publishing partner. The deal will allow Comviva to provide richer games content to its telecom partners in the emerging markets and help Inlogic to expand its global footprint.
Inlogic will provide Comviva with a repertoire of over 250 android & HTML 5 games including premium titles like Zombie Hill Race, Football Champions 2019, Mini golf Mania, 8 in 1 Solitaire, Temple Rush and Ludo Royal.
Inlogic’s content and brand positioning in the mobile gaming space will allow Comviva to venture into new markets. Additionally, Comviva’s reach in emerging markets in Middle East, Asia Pacific, Latin America and Africa combined with its content discovery platform, Mooditt Digital Store, will help Inlogic to expand its presence globally.
“We are excited about this partnership,” said Atul Madan, EVP & COO, Digital Content and BSS at Comviva. “Inlogic has an amazing portfolio of mobile games and supporting technology that creates richer mobile experience. Our expertise in end-to-end content management combined with Inlogic’s robust catalogue of premium gaming content will lead to new growth opportunities.”
“Comviva’s platform will provide a gaming experience that has never been experienced before and we are dedicated to support it with our best titles. We will be working together to grow the reach and monetisation potential of our gaming content together and offer premium gaming content to operators globally,” said Jan Kalafut, CEO, Inlogic.
Comviva runs gaming services in Middle East and Asia Pacific with telecom operators providing multiple games – action, arcade, casino, puzzle, sports, celebrity, strategy, simulation, etc spanning multiple languages.
Operators have seen more than four-fold increase in their gaming services penetration and subscriber base, multi fold increase in their gaming revenues, using Comviva’s digital services.
Comviva also owns a big collection of movies, music, videos, images and text content and services like devotional, full track music, music on demand, karaoke, sports, news, humour, health and fitness, career, lifestyle, agriculture, education and more.
Source: Economic Times