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Samsung has become the country’s largest refrigerator maker in the second half of last calendar year: Senior VP, Samsung India

Kolkata: Korean electronics maker, Samsung India said it has become the country’s largest refrigerator maker in the second half of last calendar year and expects to further expand its share based on innovative products and buoyant demand.

Raju Pullan, senior vice president (consumer electronics business) at Samsung India, said the company has bagged 33.9% value share in the overall refrigerator market in India in the July to November period of last year becoming the leader. In frost free refrigerators, the company had 42.6% share.

“We want to expand our market share in frost-free to 45% by June after the peak summer period, while in overall refrigerators the target is 35%,” Pullan said.

Till lately, Samsung was the country’s largest brand in televisions, microwave ovens, frost free refrigerators and the fastest growing in washing machines.

Samsung India on Wednesday launched world’s first refrigerator which can prepare food – curd in this case in five to six hours. It also launched a new range of five–star single door refrigerators. In total, the company has new 27 models for this summer.

Pullan said 2019 was reasonably good for refrigerator category which grew by 8.8% at an industry level as per tracker GfK. “Samsung grew by 15%. The category is growing due to low penetration and rural electrification. The buoyancy is there even in tier 2, 3 and 4 markets,” he said.

Source: Economic Times