The next wave of growth for over-the-top (OTT) platforms in India is coming from smaller towns and cities as adoption picks up, boosted by more people watching videos online. The demographic shift is particularly true of the network-backed OTT platforms which show network content.
However, this growth in Tier II and III cities is coming from the advertising-video-on-demand (AVoD) versions and not from the subscription-video-on-demand (SVoD) versions. AVoD is the free-for-consumer platform, where revenue for the OTT comes from advertising and SVoD is the subscription-driven …
Source: Business Standard
