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Social media by generation

Different generations use social media for different reasons. London-based research company GlobalWebIndex dives into the habits of users of social media and finds that growth in time spent per day on social media among Gen Z and Millennials is slowing down over time. However, their research also finds that social media is increasingly replacing search engines as the go-to place for product information – especially for Gen Z.

Click here to read the findings of GlobalWebIndex

Source: The Hindu