Tata Neu: Will It Embrace Rival Brands?
Tata Top Boss N Chandra On The Tata Neu Digital Bet
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Tata Neu will go beyond Tata Group at some point: N Chandrasekaran
Tata Digital had last week launched its much-anticipated app Tata Neu, which houses several top Tata brands such as Tata Croma, AirAsia, and BigBasket.
Tata Neu app launch Live Updates: App’s evolution will be customer-driven, not contracts, says N Chandrasekaran
N Chandrasekaran said, “We will go beyond Tata offerings and the evolution of the Tata Neu app will be customer-driven, it will be determined by the consumers and the contracts.”
Addressing the media, a Tata Group official said, “We are committed to build a world-class consumer app. Towards that, we will make whatever investments we have to do, says Tata official.”
Tata Neu app launch Live Updates: Our aim is to become a profitable business, Tata Group official says.
Addressing the media, a Tata Group official said, “Our aim is to become a profitable business, driving growth and simplifying the lives of the consumers.”
Tata Neu app launch Live Updates: During pilot launch, 54% of transactions used Neucoins as loyalty programme, Tata Group official
Addressing the media, a Tata Group official said, “During our pilot launch, 54% of transactions that happened used Neucoins as a loyalty programme. The hypothesis that we used to built the app on, was that Neupass will be the core asset and the hook that will draw customers, was fairly proven during the pilot.”
Adding more, he said, “You will see us launch new product categories over next 1-2 years.”
Tata Neu app launch Live Updates: Neu app took two years to build, says N Chandrasekaran
Adding more, he said, “Any consumer platform has be built with inputs with consumer. We are looking forward to feedback and criticism.”
Tata Neu app launch Live Updates: Neu Pass will continue to get enhanced features, says N Chandrasekaran
Speaking on the Neu Pass, N Chandrasekaran said, “We are working on number of categories and innovation and tech innovation which includes AI driven personal assistant for the consumer.”
Tata Neu app launch Live Updates: Had around 2.2 million downloads in last 4 days, says company official
While commenting on the initial glitches, the firm official said, “We had unprecedented demands, glitches were there only for the first 3 hours on first day launch. Constantly updating the app, its and ongoing journey. We are extremely passionate about this, and you will see significant improvements going ahead.”
Tata Neu app launch Live Updates: New platform leverages digital access and tech innovation, says N Chandrasekaran
Tata Neu app launch Live Updates: Will keep fine-tuning our offerings in the Neu app to benefit consumers, says N Chandrasekaran
