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The soft power myth

Has “soft power” been over­rated? Traditionally, many have argued that it is a significant component of a nation-state’s international influence. India, for example, has consistently emphasised soft power components of its international outreach — International Yoga Day being one of the most recent and high profile aspects of this strategy, but Hindi movies have perhaps been the most long-standing component. No evaluation of Sino-American tensions going forward is complete without an analysis of how American soft power is a crucial aspect of its competitive …


Source: Business Standard