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There’s a lot in a name

Two of my friends have strong social media presences. Both have a largeish follower counts on Twitter, Instagram and Facebook. Their timelines are toxic for the same peculiar reason. They are targets of abuse from strangers. This is because one shares his name with that of the chief executive officer (CEO) of a large airline, while the other has the same name as the CEO of a large online retailer. Airlines and online retailers are consumer-facing organisations. There are sometimes lapses in their service standards and this usually leads to loud screams on social media. Actually going …


Source: Business Standard