NEW DELHI: Twitter said on Thursday it recorded 396 million conversations for Lok sabha elections between January 1 to May 23 and that the volume of conversations grew 600% compared to the general elections of 2014.
Prime minister Narendra Modi emerged as the most mentioned political personality throughout the course of elections, while @BJP4India was the most mentioned political party on Twitter, the company said in a statement.
Twitter said as counting was concluding, Modi’s tweet on #VijaiBharat received hundreds of thousands of replies, retweets and likes in the span of a few minutes, making it the most retweeted tweet of the election.
3.2 million Tweets were observed on the counting day itself, with 1/3rd of the Tweets being recorded between 3 and 4pm, around the same time when prime minister Modi Tweeted.
During the course of the six weeks of the election from 11th April till 19th May, national security emerged as the most talked about election-related topic on Twitter, followed by religion, jobs and employment, agriculture, and finally demonetisation.
The #mainbhichowkidar campaign, Nyay scheme, the first phase of polling and counting day were among the subjects that generated the maximum number of conversations.
National Democratic Alliance members took 53% of the mentions on Twitter in the overall election conversations while the @INCIndia handle along with handles of other members of the United Progressive Alliance received 37% of the mentions.
Source: Economic Times