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Zomato joins web streaming war with original content

New Delhi: Netflix and Amazon will now have competition from unexpected quarters. Food delivery app Zomato has announced its foray into web streaming with 18 original shows over the next three months.

The three to 15 minute-episodes will be available on the latest version of the Zomato app starting 16 September. They will primarily be shot in a vertical frame, which is ideal for app-based mobile viewing, the company said in a statement. These will come under the new ‘video’ tab on the app and will be categorized by genre across shows, recipes and Sneak Peek restaurant stories. The Zomato video experience will launch with 2000+ videos that include Zomato Originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.

All Zomato original shows will be centered around food, but engage with formats like comedy, reality, fiction, advice and celebrity interviews. The shows include titles like Food and You with Sanjeev Kapoor, three-minute daily show that breaks myths and changes the way you think about food and your body, Banake Dikha with stand-up comic Sumukhi Suresh, Starry meals with Janice, where social media star Janice Sequeira takes a romp across some famous Bollywood kitchens, among others.

“We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals,” Deepinder Goyal, CEO and Founder, Zomato said in a statement.

Source: Livemint