Text Size:
Bengaluru: Popular ready-to-cook food manufacturer, iD Fresh Food, Monday called out social media posts that falsely accused the company of using animal extracts in their products. A communally charged viral claim, that has since been countered by the company, also accuses iD Fresh Food of “employing only Muslims”.
iD Fresh Food, the Bengaluru-based company that shot to popularity with its ready-to-cook idli and dosa batter, was founded by P.C. Musthafa.
“We would like to clearly specify that iD uses only vegetarian ingredients to make its products. iD idly Dosa batter is made from rice, urad dal, fenugreek and RO water only, which are 100% natural and vegetarian agro-commodities. There are no animal extracts used in any of our products,” read a statement from the company.
The company said they had to issue an official statement given the “intensity of misinformation that was being spread”.
pic.twitter.com/HVVUqHmrss
— iD Fresh Food (@IDFreshFood) September 6, 2021
‘Company employs only Muslims’, say social media posts
In a social media post, whose origin is still unknown, iD company has been falsely accused of mixing cow bones and calf rennet in their batter.
“All the Chennai stores and supermarkets are selling the Idly/Dosa paste produced and marketed by iD Foods!! Do you know they mix cow bones and calf rennet to make volume of the batter(SIC)? How many really know that this company employs only Muslims and is Halal certified?,” the viral Facebook and Whatsapp post reads.
A shorter version of the same misleading post has been shared on Twitter by multiple handles. The post goes on to add, “Every single Hindu should refrain from iD batter and products,” inciting one community against the products of the company.
All the chennai stores or super markets are selling the Idly/Dosa paste produced and marketed by ID Foods !!
Do you know they mix Cows Bones & Calf Rennet to make Volume of the Batter?
How many really knows that this company employs only Muslims and it is Halal certified?— ಸ್ವಯಂಮೇವ ಮೃಗೆಂದ್ರತಾ (@iLy0aXe1Ik0Bb6Y) September 5, 2021
All the chennai stores or super markets are selling the Idly/Dosa paste produced and marketed by ID Foods !!
Do you know they mix Cows Bones & Calf Rennet to make Volume of the Batter?
How many really knows that this company employs only Muslims and it is Halal certified ?
— Thangam karthick (@Thangamkarthick) September 4, 2021
Ever since iD Fresh Food issued a statement calling out the fake viral post, support has been pouring in for the company and its founder with many vouching for their food products.
Subscribe to our channels on YouTube & Telegram
Why news media is in crisis & How you can fix it
India needs free, fair, non-hyphenated and questioning journalism even more as it faces multiple crises.
But the news media is in a crisis of its own. There have been brutal layoffs and pay-cuts. The best of journalism is shrinking, yielding to crude prime-time spectacle.
ThePrint has the finest young reporters, columnists and editors working for it. Sustaining journalism of this quality needs smart and thinking people like you to pay for it. Whether you live in India or overseas, you can do it here.
Support Our Journalism
