MUMBAI: Indian mobile gaming platform Mobile Premier League (MPL) has extended sponsorship deal with Indian Cricket captain Virat Kohli for one more year.
As part of the deal, Kohli will continue to represent and endorse the brand across channels.
MPL had first signed Kohli early in 2019, releasing video campaigns with the cricketer ahead of and during the Indian Premier League (IPL).
“I am happy to announce that I have renewed my association with MPL,” said Kohli. “In just over a year, I have seen this young Indian startup grow and reach fans across India. I look forward to supporting them in achieving their goal of being the number one gaming company in India.”
MPL claims of a registered user base of 32 million and over 5 billion gameplays.
“Our partnership thus far has been fantastic and we look forward to helping MPL grow from strength to strength along with Virat,” said Jogesh Lulla, COO, Cornerstone Sports, which manages Kohli.
“We are honored and privileged to have Virat continue his association with the MPL family. With his love and support, we have started to march towards our goal of democratising e-sports and skill monetisation across India,” said Sai Srinivas, co-founder and CEO, MPL.
Source: Economic Times
