As a TV channel that exclusively airs short films, do you see yourself as a disruptor in India? We are a disruptor in all the markets that we are in and we want to be a disruptor particularly in India where there is still a lot of chaos. In this chaos, it is easy to forget the economics of it for a new entrant but the challenge is figuring out a model that gives us money.
In our case though, we have not lost that focus — that of monetising the business. Television in that sense is a good platform. So where are you in that journey towards monetisation? We are in more than …
Source: Business Standard
